Thursday, September 28, 2006

 

Disney's Mobile ESPN to close, move to licensing

MORE EVIDENCE TO PROVE THAT YOU DON'T HAVE TO OWN THE WHOLE NETWORK AND PROBABLY SHOULDN'T BUT RATHER PARTNER WITH THOSE WHO KNOW WHAT THEY ARE DOING. IF YOU TRY TO OWN THE WHOLE THING AND IT'S NOT PART OF YOUR CORE COMPETENCY YOU MAY AND PROBABLY WILL FAIL!


September 28, 2006

SAN FRANCISCO (Reuters) - Walt Disney Co.'s ESPN cable sports channel said on Thursday it will shut down its Mobile ESPN wireless telephone business operations later this year and aims to license the brand to existing mobile providers.

Owners of Mobile ESPN phones will receive a full refund when they settle their final Mobile ESPN bill and customers who choose to stop Mobile ESPN service will be released from current contract obligations, the company said.

Mobile ESPN was one of the most ambitious mobile virtual networks, or MVNO, projects to be launched amid a broad move to provide branded wireless services to niche markets.

MVNOs rent space from wireless network operators such as Sprint Nextel Corp. Other MVNOs include youth-oriented services Amp'd Mobile and Helio.

Salil Mehta, ESPN Enterprises executive vice president, said in a statement: "With a redefined approach we have a greater opportunity to reach millions of fans while achieving our strategic and financial goals."

Shares of Disney were down 10 cents at $30.94 in midday trade on the New York Stock Exchange.

Comments:
Reinforces the point about networks! YES!
 
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