Thursday, September 28, 2006
Disney's Mobile ESPN to close, move to licensing
September 28, 2006
SAN FRANCISCO (Reuters) - Walt Disney Co.'s
Owners of Mobile ESPN phones will receive a full refund when they settle their final Mobile ESPN bill and customers who choose to stop Mobile ESPN service will be released from current contract obligations, the company said.
Mobile ESPN was one of the most ambitious mobile virtual networks, or MVNO, projects to be launched amid a broad move to provide branded wireless services to niche markets.
MVNOs rent space from wireless network operators such as Sprint Nextel Corp.
Salil Mehta, ESPN Enterprises executive vice president, said in a statement: "With a redefined approach we have a greater opportunity to reach millions of fans while achieving our strategic and financial goals."
Shares of Disney were down 10 cents at $30.94 in midday trade on the New York Stock Exchange.