Wednesday, May 24, 2006

 

Nike + ipod


Another example of convergence announced today as Nike and Apple launched a new kind of integration between athletic footwear and ipod. I think it is an exciting partnership between two creative companies.

The new Nike+ Air Zoom Moire is the first footwear designed to talk to iPod. Nike plans to make many of its leading footwear styles Nike+ ready, connecting millions of consumers to the Nike+iPod experience. With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod. A new Nike Sport Music section on the iTunesĀ® Music Store and a new nikeplus.com personal service site help maximize the Nike+iPod experience
For those interested in knowin gmore details, I suggest that you take a look at the detailed patent application that has been made public now.
ipod integration with automobile started with BMW and many cars now have ipod integration.

Watch for reactions from Reebok/Adidas and Sony. It's natural that we will see imitative initiatives as we get more connected and networked.

Comments:
i don't get this. the description doesn't really tell me what it is or what it is good for. but i guess it is a sign of convergence even if i don't see the value.

although i do need to admit that i like the "mile counter" extension for the ipod.
 
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