Wednesday, May 31, 2006


Joga in Action

As the FIFA Worldcup 2006 gets underway, the Joga Community is also gearing up.
See if you find a good summary comparison of official versus unofficial community networks in action. Will Google + Nike (unofficial community) beat Yahoo + FIFA (official community) in terms of the fan buzz and interactions?

i was walking down newbury street and niketown has a large joga add in the window.

google can't really do multi channel like nike can.
Then it is a great partnership because of combining offline and online.. Right?
good point. i just saw an ad for joga. it was pretty much a classic nike ad staring the brasil football team. i didn't hear the sound but it was eye catching.
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