Saturday, May 13, 2006


Google Trends

We discussed Google is not just a search engine. It is an advertising engine that has the potential to radically shift the value in many sectors and industries. It uses data at its core to make big thing shappen. The most recent example is Google Trends. Take a look at it and see what this could mean in the network era...
Here's a snapshot of comparison of searches involving Yankees and Redsox. (see the spike during 2004 World Series frenzy). Now, try with different brands (example: Coke versus Pepsi). Does this search-related buzz imply anything? How could it be monetized?

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