Monday, May 01, 2006
google and miscrosoft: tussle over new IE browser
In Firefox, the search box in question allows the user to easily choose a search provider. I quess the microsoft one (in typical microsoft fashion) makes it a little more difficult to change.
I am not sure how I feel about Goggle's complaint. On one hand I think that it wouldn't matter so much if Microsoft didn't control the OS (and by default most of the browsers). But on the other hand I ask why would it matter? Google is trying to play the same game by paying Dell to put a Google bar on every Dell pc.
They both know that the easier it is to use something (and the easier it is to get to it), they more likley it is that someone will use it. Since Google's website really has little value beyond search (playing devil's advocate here) they must realize that a web user will not find it a destination site and if they can skip going there, they will. Hence the battle over search bars in the browser. Microsoft owns the property and would like to landscape it they way they want. Google wants them to give them a little bit so the user can have some choice.
It is an interesting battle. If Firefox could take over the market we wouldn't need to worry about it anymore. Maybe there is the secret, beat Microsoft at the product game. Make a better product and work out deals with the pc makers to have it installed by default. Fight Microsoft on their own turf rather than complaining when they lock you out (And I realize that I just inferred that Firefox and Google are the same, which isn't true but maybe it should be).
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