Tuesday, April 18, 2006

 

Google TV?

Interesting blog on why Google TV is a logical extension for Google's service platform in the advertising space. Eric Schmidt's comments are particularly telling:

If we can figure out a way to improve the quality of ads on television with ads that have real value for end-users, we should do it."

The blog also made the following comment that gets at the relative importance of the different business models in the network era:

"It would make sense for Google to create their own branded DVR box that requires users to log in with their Google Account. With the information Google knows about you, it would be easy to display relevant television ads intended for the viewer rather than blanket commercial spots. With this type of model, any business could afford to advertise on TV — that is a very powerful idea."


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