Tuesday, April 18, 2006

 

Bacardi and Coca-Cola use music as part of their marketing mix

Interesting to see Coca-Cola and Bacardi -- often used together-- separately create ways to use music to market their respective brands. Here's a story on their experiments. This is an example of Peer-to-Peer networks and viral marketing in action.

Coca-Cola's website is Stageside.tv. See alss: mycoke.com

Bacard's website is here. It looks like it can be accessed on PC and on mobile phones.

Think about what this does to marketing in the network era.

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