Friday, March 24, 2006


MediaFlo: Cell Phone Industry's Broadcast TV

What's Qualcomm trying to do in the mobile space with MediaFlo? How do we understand it in the context of the network-era business models?

It seems to be a software platform to help network operators (service platform?), device manufacturers (product module?) and content providers (service module) to come together in a seamlessway to deliver broadcast TV over the cellular network. Do they have a compelling value proposition? Here is their overview network diagram.

Take a look at the whitepaper they have created and see if they fit in with the ideas that we have been developing in class. Here is another whitepaper.

There's an article on BusinessWeek online that provides additional information as well.

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