Wednesday, March 15, 2006


Google Earth and VW are building a 3D navigation system

another example of convergence across industries. Sprecifically: what role does Google have in the auto industry? passive supplier or active player in the telematics space?
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I think they will be more likely to play a passive role as supplier. Imagine Google will adapt their advertising revenue model into the navigation system. Now, they know not only what people are looking for they also know where the users are located to any given time. You are driving with your car and personalized ads gathered over your google acount, gmail or google finance, are popping up recommending stores,.. in the area.
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