Friday, March 17, 2006

 

Google and Nike: Service Platform in Networks


We know that Google owns Orkut. It has not been integrated into the main Google page yet but you can log into it using your Google account.

Google and Nike have teamed up to create
Joga:

Joga is an online community created by Google and
Nike for anyone anywhere in the world who shares a love for soccer, the
world's most popular sport. Joga is about getting to know your fellow fans;
creating games and clubs; accessing athletes from Nike; and enjoying video
clips and photos (you can even upload your own). You can strengthen existing
friendships and begin new ones, join a wide variety of professional athletes
and soccer communities, and even create your own to discuss soccer, exchange
tips on the coolest moves, browse through various pitches worldwide, and
plan your next game.

But most of all, Joga is about "Joga Bonito" -- Portuguese for "play beautiful." Are you ready to start down the path of soccer bliss? Join us, and show the world what playing beautiful means to you.


It sems to be an example of service platforms in networks. Here it uses Orkut as the underlying technology to potentially create a vibrant global community of soccer fans. Nike sees the value in leveraging Google. If this experiment proves to be successful, they could extend the idea to other communities--including professional communities. Worth watching.

Has anyone seen other communities as joint relationships with Google or Yahoo or MySpace or others..??

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