Friday, February 24, 2006

 

Pontiac TV Ad Urges Audience to Google

This seems to be an interesting way for Google to get into assessing the quality of the TV ads as well as get closer to linking advertising to search and ultimately purchase. Look at the AD here.

Apparently, Pontiac did seek their permission to use Google in the ad. Google did not pay to be in the ad, nor was it any type of comarketing activity. Says Google:

"We are happy that Pontiac has featured Google search in their television ad campaign. This is evidence that mainstream brand advertisers are increasingly realizing the close relationship between broadcast advertising and search usage."

Have you seen similar ads anywhere that creates the link between traditional media and Internet search?

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