Tuesday, January 31, 2006

 

Microsoft's Strategy Shift


As a future manager with expertise at the intersection of strategy and IT, it is important to understand how Microsoft's adapting its strategy.

In addition to reading the latest memos from Bill Gates and Ray Ozzie, it is useful to go back and read how Microsoft first missed the emergence of the Net but quickly adapted its strategy to embrace it.

Bill Gates' original Internet Tidal Wave Memo is located here.

I have also provided a schematic of MSFT's performace and tagged the different regimes of strategic changes as the basis for discussion.

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